Red Herring, the world’s leading publication covering innovation, technology, financing and entrepreneurial activity, today selected the Israeli startup firm Targetize for the Red Herring 100 Europe , as one of the “Most Promising Firms to be Driving the Future of Technology” around the world.   Targetize develops next-generation content search solutions for the mobile web – using cell phones to  quickly and easily search and retrieve web content to the user’s mobile handset.

The Red Herring Europe 100 (RH100) highlights the promise and value of the top 100 technology companies in the EMEA (Europe, Middle East and Africa) region, in this case, out of a field of over 700 semifinalists. The Europe 100 competition is an important tradition for Red Herring - identifying new and promising technology companies and entrepreneurs, as well as breakthrough technologies for tomorrow.  Some of the most famous former RH100 winners discovered in their early days, include Google, eBay and Skype.

Targetize has developed technology using mobile handsets, for smart web searching of web-based content and data - quickly and easily.  Relevant content is personalized (“targetized”), and retrieved fully to the user’s mobile according to a highly accurate personal key.  The Targetize platform is geared for use by both content providers and service providers to provide profitable and enjoyable value added services to their subscribers. The most popular content categories to date include music, video, sports, news and others.

Recently, Targetize appointed Avichai Levy as CEO.  Mr. Levy, one of the founders of TTI Telecom (NASDAQ:  TTIL), served there as Senior VP of Marketing, and became a partner and owner of StarVision Partners, a Strategic Planning Consultancy in Europe and the Middle East.

Avichai Levy, CEO of Targetize:  “The announcement by Red Herring comes at the crest of a tidal wave of increasing interest in Targetize’s technology by international content providers and service providers alike.  Essentially, the RH100 confirms that we’ve taken the right business and technology path , as well as the tremendous potential we have before us, as integral partners in helping to define and build the “mobile web”, which is considered by many to be “the next Big Thing”.  In the near future, we expect to publicize a number of important business developments for Targetize.”

Joel Dreyfuss, Red Herring editor-in-chief: “Our list shows that great companies are being created in Europe.”  Red Herring’s editorial staff rigorously evaluated more than 700 private companies through a careful analysis of financial data and subjective criteria, including quality of management, execution of strategy, and dedication to research and development.